‘We want to be a local partner’: Zquizo launches in Argentina

The alliance between Artes Group, Vorterix, and Grupo Octubre covers artist development, a new 6,000-cap live venue, and physical hubs for fan communities

Zquizo partner Mario Pergolini at the launch event © Tute De la Croix

Argentinian entertainment companies Artes Group, Vorterix, and Grupo Octubre have joined forces to launch Zquizo, a new company integrating live show production with artist development, tour social marketing, and fan community management.

Announced late last week in Buenos Aires, the launch introduces an ecosystem specifically designed to connect artists and audiences, bosses of the new venture say.

“Zquizo began to take shape as we worked together. We crossed paths with Artes Group this year during the production of Paren la…

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