Beyond Live: K-pop band SuperM sell 75,000 virtual tickets
The CAA-repped boy band generated an estimated $2m from a two-hour, online-only show, the first in the Beyond Live concert series
News By IQ | 27 April 2020
More than 75,000 paid viewers tuned into a two-hour live stream by South Korean boy band SuperM yesterday (Sunday 26 April), for the first show in a new online-only concert series, Beyond Live.
The seven-piece, assembled last summer by management company SM Entertainment, performed to fans in 109 countries, including South Korea, the US, the UK, Japan, China, France, Germany and Australia, via video streaming service VLive (the same platform used by BTS for their Wembley Stadium broadcasts last summer) 3–5pm local time. Further Beyond Live shows include Chinese group WayV (on 3 May), NCT Dream (10 May) and Seoul-based NCT 127 (17 May).
“Compared to [physical] shows by popular [K-pop] idol groups, which are usually held with an average of 10,000 people per show, the world’s first online dedicated paid concert,…
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