Instagram allows monetisation of live streams

With badges for top fans and the introduction of rev-share ads on IGTV, Instagram is following Facebook's push to better reward popular livestreamers

News By IQ | 28 May 2020

Instagram will share 55% of IGTV ad revenue with creators © Instagram

Instagram has introduced two new features to remunerate creators for their live streams, bringing its increasingly popular IGTV video service into line with parent company Facebook’s Live platform.

In a blog post yesterday (27 May), the company announced a new way for fans to support streamers: Badges, a cosmetic item which, for a one-off charge, will be displayed next to the viewer’s name for the duration of the stream, allowing them to stand out in the comments.

The purchase…

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