Driift celebrates success with livestream concerts
ATC-backed virtual producer and promoter announces more pay-per-view shows at iconic venues with Biffy Clyro and Sleaford Mods
News By IQ | 3 August 2020
UK-based virtual producer and promoter Driift is announcing a slate of ticketed livestream concerts after successful online events with Laura Marling, Lianne La Havas and Dermot Kennedy.
The company, founded by ATC Management’s Ric Salmon and Brian Message, trialled the pay-per-view livestream concerts with a performance from Laura Marling at the Union Chapel in London in June.
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“Ticketed live streaming is currently a space that no one controls, and we believe there is a long-term and commercially viable business…
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