Report: £5 is ‘optimum’ price point for virtual shows
A ticket price of €5.55 – or €11.10 for families – will give the highest revenue and viewership for most livestreamed gigs, according to new research
News By IQ | 4 August 2020
A ticket that costs £5 (€5.55) for individual adults, or £10 (€11.10) for families with children, is the optimum average price point for virtual events, new analysis reveals.
For Vivid Interface’s Meeting the Online Opportunity, the UK market research firm asked 1,019 people who had visited at least two visitor attractions in the 18 months prior to lockdown in March 2020 how much they would pay to “watch a [virtual] play, opera, ballet performance or live band gig, or do a class, and so on”.
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