Milan study finds appetite for smaller live events
The report explores consumer attitudes towards live music after the pandemic and lobbies for deregulation of permit policies for small events
News By IQ | 13 August 2020
Gig-goers have a strong appetite for a more diverse range of event formats, especially small concerts, says the findings of a survey conducted in Milan.
The report explores the expectations, fears and changes in the public’s attitude towards live music and clubbing post-pandemic, and has found that smaller, open-air events with an intimate atmosphere are in-demand.
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The survey was commissioned by Milan-based think tank Music Innovation Hub and market research agency Ergo Research, which specialises in consumer insight into…
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