“For the millennial music fan, paper and print-at-home tickets are antiquated”

Ashley Murdoch

Ashley Murdoch, Corethree

With a fifth of Europeans predicted to be making mobile payments daily by 2020, Corethree's Ashley Murdoch looks at what the rise of m-commerce means for the live sector

It is no secret just how much the music industry has evolved in the last five years alone, not to mention the last 20. Where teenagers once hovered over the ‘stop’ button to tape the top 40 charts on a Sunday evening, they now have millions of songs available on a mobile phone in their pocket.

Indeed, the way we experience music has been completely revolutionised, and this is only set to continue.

Research from Visa Europe shows that one in five…

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