LiveXLive hires Jerry Gold as EVP and CFO

The veteran label exec joins former Virgin Records CEO Phil Quartararo at the live music streaming service, which hopes to consolidate a "massive and fragmented" sector

© Jerry Gold

Loton Corp has hired former Warner Music exec Jerry Gold to serve as executive vice-president and financial officer of its LiveXLive live-streaming business.

Gold (pictured), who also managed Warner’s investment in its Columbia House JV with Sony Music and was previously a partner at Ernst & Young, will bring “tremendous experience, an unparalleled network and financial expertise to LiveXLive”, says its founder and CEO, Rob Ellin.

LiveXLive, which launched in July 2015, is positioning itself as the “ESPN of premium live music experience” with its aim to create a 24-hour network of live music broadcasting digitally and on mobile. Last May it signed a strategic partnership with MTV to provide the broadcaster with LiveXLive’s stream of the closing night of Rock in Rio Lisbon, and shortly after moved…

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