SeatGeek ups primary ambitions with TopTix buy
The US secondary ticketer has revealed the scale of its ambition for the new SeatGeek Open primary platform with the $56m acquisition of SRO⁴ developer TopTix
News By | 19 April 2017
SeatGeek, the New York-based ticket aggregator and resale site, has acquired Israeli ticketing software developer TopTix in a US$56 million deal it says “instantly makes SeatGeek one of the largest primary ticketers in the world”.
The two companies have been partners since August, when SeatGeek announced a move into the primary market, powered by TopTix’s SRO⁴ software. The new primary platform, now dubbed SeatGeek Open, will allow promoters and sports teams to sell tickets via other apps and websites, “in places…
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