Paytm takes majority stake in OML’s Insider.in

Paytm, a PayPal-like digital wallet service, is investing big in live entertainment with its acquisition of ticketing and event discovery platform Insider.in

Steve Aoki will headline SteppinOut Music Festival
Steve Aoki at Insomniac/OML's EDC India last November © Insomniac Events

Paytm, India’s biggest provider of digital payments, has taking a controlling stake in Insider.in, a ticketing platform backed by leading festival promoter Only Music Louder (NH7 Weekender, EDC India).

The deal, says Paytm, will focus on providing its 220 million customers with “access to events listed on Insider” and increasing the number of tickets sold online in India from the current 10%.

“Events discovery and ticket booking is a challenge for customers and organisers alike,” comments Paytm CFO and SVP…

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