Pokémon enlists Katy Perry for 25th anniversary
The Japanese franchise will mark the occasion with help from UMG artists, who will contribute to 'a global music celebration' dubbed P25 Music
News By IQ | 14 January 2021
Pokémon, one of the most popular children’s entertainment franchises in the world, will celebrate its 25th anniversary with the help of Universal Music Group (UMG) artists including Katy Perry.
The franchise, which initially launched in Japan as Pocket Monsters before heading to North America and rebranding, produces video games and animation but is best known for its trading card game.
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The classic game, in which players adopt the role of a Pokémon trainer and use those Pokémon to…