Live Nation acquires livestreaming service Veeps
In the biggest sign yet that livestreamed concerts are here to stay, Live Nation's first major acquisition since the pre-Covid-19 era is Joel and Benji Madden's Veeps
News By IQ | 19 January 2021
Live Nation has acquired a majority stake in Veeps, a ticketed livestreaming platform developed by Good Charlotte’s Joel and Benji Madden.
Established by the Maddens in 2017, Veeps has in 2020 alone hosted around 1,000 paid livestreamed shows by artists including Liam Payne, Pete Yorn, Brandi Carlile, Louis Tomlinson, Architects and Rufus Wainwright.
The brothers – along with co-founders Sherry Saeedi and Kyle Heller and the entire Veeps team – will remain in place following the acquisition, terms of which were not disclosed.
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According to Live Nation president and CEO Michael Rapino, the Veeps platform – which, in addition to commission-free ticketed live streams, offers functionality for merch sales, VIP offerings, social-media marketing, and chat between artists and fans – stood out in the increasingly crowded livestreaming marketplace.
“Livestreaming is a…
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