I stream, you stream, we all stream (for live streams)
After 12 months of little concert activity, artists and fans continue to rely on digital shows for their live music fix. IQ asks leading players what comes next…
Feature By IQ | 10 March 2021
If there was one positive story to emerge from the unrelenting stream of bad news that was 2020 in live music, it was the dawn of the live stream.
From the feel-good, lo-fi bedroom shows of March 2020 to the slick, professional ticketed events that become the norm by the end of the year, the willingness of fans to first consume, and then pay for, concert content beamed to the comfort of their homes was a small glimmer of light for the industry in the darkest year in memory.
A year on from the global shutdown that devastated the international live music business, how has the livestreaming market evolved, and where do paid-for concert broadcasts fit into touring plans in future – particularly when non-socially distanced shows…
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