Sheeran sales fill European promoters with optimism

Promoters involved with Sheeran's recently announced + – = ÷ x stadium tour say that fan demand is a strong indicator of recovery

Ed Sheeran's + – = ÷ x stadium tour went on sale last Saturday
Ed Sheeran's + – = ÷ x stadium tour went on sale last Saturday © Ed Sheeran (@teddysphotos)/Instagram

Ed Sheeran’s recently announced ‘blockbuster’ tour has filled promoters with optimism about the industry’s post-pandemic recovery.

Tickets for the first leg of Sheeran’s + – = ÷ x (‘mathematics’) stadium tour went on sale last Saturday (25 September), with extra dates added due to demand.

The tour, which kicks off in April next year, will see Sheeran play shows across the UK, Ireland, Central Europe and Scandinavia.

The UK leg, which now includes five dates at London’s Wembley Stadium (cap. 90,000), will…

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