Swedish trade bodies unite for live events study

Four Swedish trade bodies have formed an alliance in a bid to strengthen knowledge about the country’s live events’ industry and how it can be developed.

Swedish promoters’ association Svensk Live is collaborating with Swedish Performing Arts, the Swedish Sports Confederation and hospitality organisation Visita on the project, which is being overseen by the Visiting Industry Research and Development Fund (BFUF).

The groups plan to gather “relevant and reliable” statistics on an annual basis to measure the sector’s financial…

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