Crypto.com currency ‘up 70%’ after LA arena deal
Crypto expert says $700m naming rights deal has already paid for itself '13x over' following huge rise in coin's value
News By James Hanley | 23 November 2021
Crypto.com’s currency, CRO token, surged almost 70% in the wake of the platform’s naming rights deal for AEG’s Staples Center, according to a new report.
The 20-year deal with the Singapore-based cryptocurrency company is reportedly worth US$700 million (€622m), with all of the 20,000-cap venue’s external signage to be replaced by June 2022.
However, Forbes reports the coin’s value has risen 69.9% since last week’s announcement that the 20,000-cap Los Angeles venue is to be renamed the…
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