Driift’s Ric Salmon on what’s next for livestreaming
"Why wouldn’t you add livestreaming to your plans alongside traditional shows, releases, and promo?" asks the Driift CEO
News By IQ | 20 January 2022
Livestreaming will play a supporting role in the live industry’s return to touring, according to Driift CEO Ric Salmon. In an interview with IQ magazine, Salmon said Driift is getting a “steady” level of inquiries for livestream events in 2022.
“Managers and artists are rightly focused on getting their businesses back up and running, and that, of course, means looking at all types of activity,” explains Salmon.
“But the words ‘live stream’ have quickly become part of the common lexicon,…
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