Spotify takes another playlist on the road with ¡Viva Latino! Live

Following Who We Be Live, RapCaviar Live and, mostly recently, Hot Country Live, Spotify and Live Nation have unveiled a new tour based on Latin playlist ¡Viva Latino!

L–R: Daddy Yankee, Bad Bunny, Becky G, Natti Natasha, Jowell y Randy © Spotify

Spotify is bringing its popular ¡Viva Latino! Latin music playlist to the stage. Produced in partnership with US promoter Cárdenas Marketing Network (CMN), ¡Viva Latino!

Spotify is bringing its popular ¡Viva Latino! Latin music playlist to the stage.

Produced in partnership with US promoter Cárdenas Marketing Network (CMN), ¡Viva Latino! Live will feature performances from what Spotify calls the “hottest artists making a name for Latin music across the globe”, including Daddy Yankee (of ‘Despacito’ fame), Jowell y Randy, Bad Bunny, Becky G and Natti Natasha.

The tour kicks off at Allstate Arena (18,500-cap.) in Chicago on 23 August, with additional cities, both in North America and internationally, and more performers to be announced at a later date.

The launch of ¡Viva Latino! Live

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