Blockchain ticketers welcome Ticketmaster’s Upgrade
TM's acquisition of Upgraded is good news for the business – and should drive adoption of blockchain technology, say existing players in the crypto-ticketing space
News By | 22 October 2018
The nascent crypto-ticketing sector has welcomed last week’s acquisition of Upgraded by Ticketmaster, with reps for blockchain-based ticket sellers saying Live Nation’s interest proves the buzz around the technology is justified.
The ticketing giant announced on 18 October it had acquired San Francisco-based start-up Upgraded, whose digital tickets are protected by blockchain technology – a tamper-proof ‘distributed ledger’ which permanently stores all transactions, best known for providing the foundation for cryptocurrencies such as Bitcoin. Ticketmaster’s Justin Burleigh said incorporating…
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