Iceland Airwaves boss: ‘Our strategy is working’
Festival director and Sena Live MD Isleifur Thorhallsson tells IQ how the event's emphasis on emerging domestic talent is paying off
News By James Hanley | 7 February 2023
Iceland Airwaves festival director Isleifur Thorhallsson has told IQ the decision to return the event to its roots has been vindicated by last year’s sellout comeback.
Its first event proper since the pandemic, the November 2022 edition featured 80 acts from more than 15 countries including Amyl & The Sniffers, Metronomy, Arlo Parks and a DJ set by Röyksopp, but its emphasis on emerging domestic talent – implemented following its acquisition by promoter Sena Live in 2018 – continued.
“Since we took over the…
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