SJM’s Chris York: becoming the guvnor

Richard Smirke speaks to Chris York about the promoter’s integral role in the rise of the SJM empire and the chance encounter that changed his career trajectory forever

Chris York

The first time that Chris York recalls meeting Simon Moran was at a Levellers concert at London’s Brixton Academy in 1993, promoted by Moran’s company SJM Concerts. “I was there purely as a punter and this man came up to me and berated me for trying to steal his acts,” remembers York with a smile.

“I pointed out, probably not as eloquently as I might have done, that that was actually my job seeing as I didn’t technically work…

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