Cashing in on live music: Meet the investors buying into the biz
With the live music industry enjoying unprecedented growth, external investors are flexing their financial muscles to exploit the profitability of live events
Feature By | 14 March 2019
The global live music industry has experienced a significant uptick in fortunes over the past decade.
A switch in favour – from listening to recorded music at home, to physically attending the live event – has facilitated immense growth and profitability, driven by escalating ticket prices and the desirability to attend high-end live experiences.
This financial success has created a world of possibility for live music events, which are becoming more and more appealing to investors and fans alike. Thanks to consumer preference and industry adaptability, “the sector is growing more rapidly than the economy as a whole,” according to Lisa Boden, partner at Edition Capital, an investment company specialising in the entertainment and leisure industry.
“It is therefore an attractive space to invest into,” she adds.
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