Last Tour reflects on Bilbao BBK Live triumph

Spanish independent promoter Last Tour has revealed that international sales helped drive a record year for its Bilbao BBK Live festival.

Held from 6-8 July, the festival’s 17th annual edition averaged crowds of 40,000 per day to see artists such as Florence + The Machine, Arctic Monkeys, The Chemical Brothers, Pavement and Idles, breaking the attendance record set in 2022.

Organisers say 35% of fans travelled from overseas, with 75 countries represented – led by the UK, France, the US, Germany and Italy. Three-day tickets sold out, along with passes for the final night headlined by Arctic Monkeys.

“It has been an excellent edition, and we are thrilled with the results,” Last Tour communication director Eva Castillo tells IQ. “The audience response has been great, and the changes we…

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