O2, AEG win big at UK Sponsorship Awards
The UK Sponsorship Awards recognised O2 and AEG for their long-running partnership at London’s O2 Arena, as well as celebrating other campaigns across the industry
News By | 27 March 2019
O2 won the silver award for the best sponsorship of the last 25 years for its partnership with AEG at the UK Sponsorship Awards last night, with AEG taking away a total of three awards at the ceremony at the London Marriott Hotel.
The UK Sponsorship Awards reward effectiveness across all sectors of the sponsorship, partnership and brand activation industries with campaigns judged by a panel of experts in each field.
Sponsored by CSM Live, the silver award follows a public vote on ten shortlisted partnerships, with the top five campaigns making the final shortlist which included British Airways’ sponsorship of the London 2012 Olympics and Carling’s partnership with the English Premier League.
The awards committee described the O2-AEG partnership as “more than a sponsorship”, saying…
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