OVG and MSG launch ‘revolutionary’ partnerships entity

Oak View Group, Madison Square Garden Entertainment and its sister company Sphere Entertainment are joining forces on a new entity that will manage their sports and entertainment brand partnerships, in what is being billed as the first global company of its kind.

Crown Properties Collection will manage many of the companies’ most prominent and lucrative sports partnerships, such as with the New York Knicks and Rangers, across some of their top venues, including Madison Square Garden, Radio City Music Hall and the soon-to-open Sphere Las Vegas.

In addition to being founding partners, the Madison Square Garden (MSG) family of companies will be the first clients of the Oak View Group-led venture, which will oversee global partnership sales and strategy for them. MSG and Sphere will…

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