Bilbao BBK: ‘Our focus is on maintaining our ID’

Bilbao BBK Live organisers have stressed the importance of festivals carving out their own identity after pulling 110,000 fans to its 2024 incarnation.

The Last Tour-promoted festival, which takes place in two mountains – Kobetamendi and Arraiz – averaged more than 35,000 fans per day from 11-13 July, with 26% travelling to the Basque capital from abroad.

“We are very satisfied and happy because we have made some improvements in terms of structures to improve comfort, visibility and we know that they have worked due to the positive comments received by the attendees,” Eva Castillo, director of communications at Last Tour, tells IQ.

“We continue to be attractive to new audiences – seven out of 10 attendees are between 18 and 39 years old – as well as keeping those who…

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