‘The future is now’: Legends seals ASM acquisition

Legends says the completion of the $2.3 billion deal creates "the world’s preeminent premium live events company"

Dan Levy

Legends says it has created “the world’s preeminent premium live events company” with the completion of its blockbuster acquisition of ASM Global. The $2.325 billion deal was first announced in November 2023 and has now been completed after receiving approval from the US Department of Justice (DOJ).

Legends says it has created “the world’s preeminent premium live events company” with the completion of its blockbuster acquisition of ASM Global.

The $2.325 billion deal was first announced in November 2023 and has now been completed after receiving approval from the US Department of Justice (DOJ).

The combined company, which will reportedly have 10,000 full-time employees, plans to provide a “data-driven, customisable solution across all areas of venue operations and revenue generation”. Services include venue planning, development and…

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