The year in ticketing: Five key trends from 2024
In this chapter from IQ's International Ticketing Report, we look at the developing issues that will continue to impact the business in 2025
Feature By IQ | 18 October 2024
Nothing stands still in the ever-evolving ticketing world as the last 12 months have shown in abundance. Here, in the opening chapter from our latest International Ticketing Report, IQ dissects five key trends from 2024 that will continue to impact the business in 2025.
Dynamic ticketing
Yield management strategies, such as pricing by date, location, or product (VIP tickets), variable scaling, and inventory management, such as ‘slow ticketing’ increasingly enable promoters and artists to maximise revenues on shows and respond to consumer demand…
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