AXS named ticketing partner for Manchester’s AO Arena
The ASM Global-operated arena has welcomed over 30 million guests and thousands of world-renowned artists since opening its doors in 1995
News By Lisa Henderson | 25 October 2024
AEG-owned ticketing firm AXS is the new ticketing partner for the AO Arena in Manchester, it has been announced.
AXS says the partnership will involve streamlining the ticket-buying process for the venue’s 1m+ customers each year and working to reduce fraud and inflated secondary ticketing by rolling out its AXS Mobile ID and AXS Official Resale platforms.
The ASM Global-operated arena has welcomed over 30 million guests and thousands of world-renowned artists since opening its doors in 1995.
In January 2024, the venue announced the completion of its £60 million redevelopment, as well as the extension of its naming rights partnership. As a result of the redevelopment, AO Arena’s capacity has increased to 23,000, reinforcing its place as one of Europe’s biggest indoor venues.
“AXS has a…