Behind the scenes of Elvis Evolution

Layered Reality (LR) founder and CEO Andrew McGuinness has taken IQ behind the scenes of the “world’s first” Elvis Presley immersive experience.

Elvis Evolution opens at the new Immerse LDN site at London Excel Waterfront in May 2025 in partnership with Elvis Presley Enterprises and Authentic Brands Group, the custodians of the Elvis Presley estate.

The “multi-sensory” 110-minute production will take audiences through Presley’s life story and feature seminal performances with the help of cutting-edge technology and generative AI.

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