A $2bn juggernaut: Taylor Swift wraps up Eras Tour

After 149 shows, five continents, upwards of 10 million attendees and an unprecedented box office gross, Taylor Swift’s epoch-defining The Eras Tour has come to an end.

Produced by Taylor Swift Touring and promoted by AEG Presents and Messina Touring Group, the 21-month global trek launched in the US in March 2023 at State Farm Stadium in Glendale, Arizona and wrapped up last night (8 December) at BC Place in Vancouver, Canada.

Citing data from the singer’s production company, the New York Times reports the outing attracted 10,168,008 fans, bringing in an astronomical US$2,077,618,725 (€1.96 billion) in ticket sales, setting a new bar for an international concert tour. Merchandise is also estimated to have generated an additional $400 million (€378m).

“We have toured the entire world,” Swift told the 60,000-strong…

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