Promoter Ben Ray on Slam Dunk’s European expansion
After announcing the brand will debut in three new markets in 2025, the award-winning promoter shares his master plan
News By James Hanley | 13 December 2024
Slam Dunk Festival promoter Ben Ray has shared his blueprint for the brand’s 2025 “European takeover” in an interview with IQ.
The rock event, which was crowned Festival of the Year at this week’s LIVE Awards, will take place in six markets across one week next May/June, debuting in Belgium, the Netherlands and Switzerland, as well as returning to France, Italy and the UK, where the brand launched in 2006.
It is collaborating with partners in each market, apart from the UK, including Live Nation Belgium, Jera Presents (Netherlands), Good News Productions (Switzerland), Opus Live (France) and Hub Music Factory (Italy).
“It’s what we’ve been working towards,” Ray tells IQ. “The first European [spin-offs] were in France and Italy in ’23, but we…
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