SXSW London: Music ‘integral’ to European debut
Head of music Adem Holness takes IQ behind the scenes of the inaugural UK edition, which launches this June
News By James Hanley | 27 March 2025
South by Southwest’s upcoming European debut edition is primed to help build a “better and bigger” global industry, according to the festival’s head of music Adem Holness.
The Austin, Texas-hailing festival of convergence, which launched in 1987 and combines interactive media, film & TV and music, lands in the UK capital for the inaugural SXSW London from 2-7 June, taking over dozens of venues, galleries, clubs and other spaces in East London over the course of the week.
Holness…
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