Setting the scene for Lady Gaga’s Copacabana Beach show

The pioneering promoter behind some of Brazil's biggest gigs previews the star's upcoming concert in Rio de Janeiro

Luiz Oscar Niemeyer, Bonus Track
Luiz Oscar Niemeyer

In a matter of weeks Luiz Oscar Niemeyer, the pioneering promoter behind some of the biggest concerts in Brazilian history, will look out over more than 1.5 million people on Copacabana Beach as Lady Gaga takes to the stage.

It will be the Brazilian veteran’s fourth mega-concert on Rio de Janeiro’s renowned beach – this time in partnership with Live Nation – and he has given IQ the exclusive inside track on what it takes to organise the iconic shows.

“Lady…

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