Setting the scene for Lady Gaga’s Copacabana Beach show

In a matter of weeks Luiz Oscar Niemeyer, the pioneering promoter behind some of the biggest concerts in Brazilian history, will look out over more than 1.5 million people on Copacabana Beach as Lady Gaga takes to the stage.

It will be the Brazilian veteran’s fourth mega-concert on Rio de Janeiro’s renowned beach – this time in partnership with Live Nation – and he has given IQ the exclusive inside track on what it takes to organise the iconic shows.

“Lady Gaga’s show is going to be a huge success,” he tells IQ. “We are confident that we know exactly what we’re doing. We had huge success with Madonna last year. We know all the variables, and we have a team that works very well…

You've used your free article this month

Create a free account to read 3 articles per month, or subscribe for unlimited access.

Create a Free Account Subscribe

Already have an account? Sign in