Usher tour taps major markets to ‘move the needle’

The star's touring team speak to IQ about the Vegas-inspired strategy behind his recently wrapped-up Past Present Future Tour

Usher © Marcus McDonald

Usher’s Las Vegas residencies helped provide the template for the R&B superstar’s recently concluded Past Present Future European outing, the star’s touring team have told IQ.

The 46-year-old singer sold more than 300,000 tickets across 20 shows in London, Paris, Amsterdam and Berlin in his first tour of the continent in over a decade.

Including the North American leg, which sold out across 62 shows, around 1.1 million tickets have been shifted overall for the Live Nation-backed…

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