Legends/ASM: ‘Underserved regional markets can thrive’
SVP operations (UK) Gary Simpson tells IQ how the company is creating venues that are meaningful to communities and artists alike
Promoted By IQ | 27 August 2025
Today’s live entertainment landscape is competitive and fast-evolving, and creating venues that are world class isn’t just about infrastructure – it’s about the people behind it, the place in which it’s built and its broader purpose in the industry and the community.
Gary Simpson, SVP operations (UK), Legends/ASM Global talks to IQ about delivering operational excellence, and leveraging both local teams and a global network in tandem, to create venues which are meaningful to the communities they…
You've used your free article this month
Continue reading with a free account, or subscribe for unlimited access to all of our news, features and reports.
