Denis Desmond on growing demand for stadium shows
The chairman of Live Nation UK & Ireland reveals what's driving the extraordinary growth of large-scale shows and how their future is being ensured
News By IQ | 29 September 2025
Denis Desmond, chairman of Live Nation UK & Ireland, reveals the extraordinary growth of stadium shows and why he’s upbeat about the future of this part of the business for the Global Stadium Report.
The number of stadium shows has grown significantly in the last five years. What would you say is driving that trend?
This year marks our busiest summer season ever, with over 70 stadium shows across the UK. The growing demand for these landmark events is evident; we’ve sold over a million more outdoor tickets this year compared to a decade ago.
People continue to value experiences over all else, and the feeling of seeing your favourite artist alongside 90,000 people is unlike anything else.
How has Live Nation adapted to meet…
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