Daylight Ravings Time: The rise of daytime entertainment
As daytime entertainment grows in popularity, IQ speaks to those leading the charge to expand programming beyond traditional evening slots
Feature By Hanna Ellington | 23 October 2025
While gig and club-going has traditionally been linked to a good night out, shifts in lifestyles and demographics have led enterprising promoters to look at alternative options. In the post-pandemic landscape, the latest must-see show may take place… well, during the day.
Recently, brands dedicated to afternoon gatherings, from concerts to clubbing, have cropped up around the world.
Offering venues a viable revenue stream, and audiences an alternative to late-night antics, the increasingly popular trend of early entertainment is gaining…
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