Inside Asia’s live boom: ‘It’s only getting started’
In this chapter from the Global Promoters Report, IQ unpacks how Asia has become one of the most dynamic touring regions on the planet
Feature By James Drury | 30 October 2025
When Dennis Argenzia describes the current state of Asia’s live market as “unprecedented,” he isn’t exaggerating. “From 2023 onwards, the amount of growth has been nothing short of incredible,” says Live Nation’s Singapore-based president of global touring Asia-Pacific.
“And it’s at all scales – stadiums, arenas, theatres, club shows. Asia used to be a ‘nice-to-have’ on a global tour; now it’s central to many artists’ plans.”
For decades, international artists considered Tokyo, Singapore, and Hong Kong the…