ROAM is where the heart is: The birth of a global agency
In an exclusive interview, IQ learns how the merger between Arrival Artists and ATC Live has created a powerful new indie alternative
Feature By James Hanley | 25 November 2025
Following a long courtship, transatlantic booking agencies Arrival Artists and ATC Live finally made it official in late summer – merging to form the independent global powerhouse ROAM.
“After a few years of ‘dating’ for want of a better word, we figured out that it would make sense to bring this together,” partner/agent Alex Bruford tells IQ. “Both companies had thrived independently and shown the ability to grow artists to arena and festival headline level, and it became clear that…
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