‘India isn’t an emerging market anymore, it’s arrived’
Leading organiser BookMyShow unpacks the country's readiness with IQ off the back of another successful edition of Lollapalooza India
News By Hanna Ellington | 23 February 2026
As international festival brands and touring artists continue to add India to their routes, leading promoter BookMyShow has told IQ that the market “isn’t emerging anymore, it’s arrived”.
The national promoter and producer is behind the likes of mega concerts from Coldplay, Ed Sheeran, and Travis Scott in the country, alongside festivals like Sunburn, Badland, and Lollapalooza India, which welcomed record crowds last month.
An estimated 65,000 people attended the two-day event to see the likes of Linkin…
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