The Weeknd run showcases Mexico’s stadium momentum

Mexico’s stadium concert market continues to expand at pace, with The Weeknd’s three night run at Estadio GNP Seguros showcasing the sustained demand for, as well as the broader evolution of, the country’s live sector.

The shows, part of the After Hours Til Dawn tour, drew fans from 74 countries, with 43% of attendees travelling from outside Mexico City, figures that highlight the growing importance of music driven tourism in the region. Audience data skewed young, with Gen Z leading attendance at 42% aged 18 to 24, exemplifying live music’s increasing centrality to younger consumers’ lifestyles, travel decisions, and social planning.

For promoters, the scale is matched by consistency. According to Guillermo Parra, director of international events at OCESA, the live business has continued to grow…

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