Sabrina Carpenter’s agents reveal the Short n’ Sweet path to Coachella triumph

Following her Coachella headlining triumph, Sabrina Carpenter’s global agents, Creative Artists Agency’s Mario Tirado and Marlene Tsuchii, tell IQ how the moment was built and how it set the stage for what’s coming next.

Described by Tsuchii as the “cherry on top” of the 2024-25 Short n’ Sweet headline tour, the Coachella bill-topping dream seemed like a faraway one when Carpenter last played the festival in 2024. On stage, she proclaimed, “See you back here when I headline” – an ambition realised just two years later.

“I wish I could say I had a crystal ball, but I had no idea. But then again, I had no idea she was going to make all this insanely beautiful and wonderful music,” Tsuchii tells IQ.

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