Live Nation pens booking deal at Brazil’s Nubank Parque

Live Nation has penned a 10-year deal to book shows at Brazil’s newly renamed Nubank Parque as the São Paulo stadium charts a new path.

With the agreement, the entertainment giant is set to bring both international and Brazilian artists to the world-class stage, one of the core pillars of the Latam touring circuit, with roughly 150 shows expected across the next 10 years.

Formerly known as Allianz Parque, the stadium was renamed in April following a naming-rights acquisition by financial provider Nubank, which put the choice to a fan vote.

One of IQ‘s 2025 Stadium Stars, the WTorre Entretenimento-operated venue is one of the world’s top-ranking venues in terms of attendance. It stands out for its plug-and-play setup, with power and connectivity points…

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