Páramo Presenta’s international bid: ‘We want people to think of Colombia’

Páramo Presenta CEO Gabriel García is on a mission to make Colombia a priority market within Latin America for both international artists and fans.

The Colombia-based promoter is best known for its flagship four-day event Estéreo Picnic – the biggest music festival in Colombia – as well as its thriving headline concert business.

The Bogotá-based festival launched in 2010 with a domestic-heavy bill, but its lineup and audience have become increasingly international.

The 15th anniversary edition took place earlier this year, attracting a record 20% international attendees (up 8% from the previous year) to see acts including Tyler, The Creator, The Killers, and Sabrina Carpenter.

“Because we are the only festival here in this part of South America, there are a lot of people from Peru,…

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