Live Nation bolsters Greek market presence with HPP investment
The deal formalises a long-running partnership and aims to build on recent record-setting Greek shows by Metallica and Iron Maiden
News By Ciaran Donnelly | 29 May 2026
Live Nation has announced an investment of undisclosed value in Athens-based High Priority Promotions (HPP), formalising a long-running partnership to bring increased international touring traffic through the country.
Research cited by the company indicates that 40% of Greek fans feel there are not enough concerts locally, while 46% say venue supply is insufficient. Nearly half of concertgoers travel to other cities for shows, underscoring the lack of large-scale events and infrastructure across the country.
Demand is strongest for rock, followed by pop…
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