‘Women are a driving force in live entertainment’
A new study from THE TEAM's Collective captures the importance and value of live experiences from 15,000 respondents across 12 countries
News By Hanna Ellington | 17 June 2026
Female fans are a dominant force in the live music ecosystem’s value chain, according to a new study from THE TEAM.
Findings from a first-of-its-kind report called Her Frequency from THE TEAM’s women-focused advisory business, The Collective, show that 83% of women attending live music events play a significant role in the planning around them.
The study captures a snapshot of nearly 15,000 respondents across 12 countries, demonstrating the complexity of women audiences’ connection, participation, planning, and spend across…
You've used your free article this month
Continue reading with a free account, or subscribe for unlimited access to all of our news, features and reports.
