Role Model up first for Spotify’s Reserved tour ticket initiative

The streaming giant's live initiative launches in the US today, with selected fans able to make purchases for the Chuck On Tour next week

News By Hanna Ellington | 18 June 2026

Role Model at All Things Go
Role Model at All Things Go © Respective Collective/John Cotter

American singer-songwriter Role Model will be among the first artists to allocate tour tickets to their top Spotify listeners through the streaming giant’s Reserved programme.

The activity-based reward programme gives verified fans access to an allocation of concert tickets ahead of a tour’s general sale, going live today (18 June) in the US for Premium subscribers aged over 18.

Reserved by Spotify is launching in partnership with Live Nation, powered by Ticketmaster, with a slate of tours expected to roll…

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