The 365 Venue: Why standing still is no longer an option
Legends Global's SVP of Operations UK, Gary Simpson, lays out the building blocks for the future success of arenas
Promoted By IQ | 22 June 2026
There is one question I am asked repeatedly in conversation with peers, promoters and partners: what does a successful arena look like in the future? My answer? It looks nothing like it did five years ago, and the good news is that we’re already beginning to see what it looks like next.
The signs are everywhere – in a relentless focus on elevating the fan experience, improved food and drink offers, more comfortable and considered seating, better tiered and…
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