‘Wild at its Roots’: Manuel Carrasco draws 260k to Seville homecoming

Riff Producciones tells IQ how an emphasis on local identity helped draw over a quarter of a million fans across four nights at La Cartuja Stadium

Seville became the epicentre of one of the year’s biggest moments in the Spanish live industry this past weekend (19-20 June), as hometown artist Manuel Carrasco closed a residency at the La Cartuja Stadium, selling over 260,000 tickets in four nights across two successive weekends.

Under the strategic direction of Riff Producciones, the residency was carefully shaped into more than a handful of stadium dates as part of a wider tour, with the team behind the event telling IQ how…

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